Large format printing is an advertising medium that has been growing in popularity through time. As the name suggests, its main purpose is to support maximum print roll width. The beauty of this type of printing is it gives you the luxury of a bigger area to work with. Large format printing can function as banners, posters, wallpapers, murals and more. They are ideal for materials that have visual or graphic-heavy designs. Their wide images and texts make big format prints effective advertising tools. They create more impact and attract customers better than normal-sized materials. The largest size width available for large-scale prints is 61 inches.
Large format printing is also known as wide-format printing or grand printing. Instead of printing unto individual sheets, they use roll of prints that they feed incrementally.